Obesity and health issues pervade America. The fitness industry primarily offered two solutions: big-box fitness centers that lacked personal attention to members or expensive personal training sessions. No solutions to help consumers achieve real success existed. Reaching the majority of fitness participants struggling required vast amounts of marketing, locations, and brand recognition.

Evaluated the problems with the industry. Engineered a model geared at personalization and transformation for all users regardless of physique or age. Teamed with world-renowned health experts and athletes to derive science and fitness fundamentals for a new fitness concept framework. Assembled the founding team to formulate the group training model, technology, systems, procedures, franchise materials, marketing, rollout, and launch.

Founded the only 24-hour fully personalized group fitness training concept in the world offering guaranteed results! The company rapidly grew 475% in the first 18 months. Inclusivity and a transformative culture attracted members internationally, garnering a 90% member retention rate in an industry with a 75% client retention average.